Amélie Pichard was born in 1983 in Chartres. She graduated from Mod'Art in 2016, she won the Bata prize in 2009. The designer now lives in Paris where she won the Grand Prix de Création de la Ville de Paris in 2012. Her work is inspired by 1940s musicals (Carmen Miranda), 1950s noir films (Ed Wood) and 1990s cinema (David Lynch). His neo-vintage creations always have a touch of modernity (sequins, golden crocodile, diamond heel …). She founded the Maison Amélie Pichard in 2011. In 2016, the designer reviewed the brand's model to place herself as close as possible to her customers. By abandoning the presentation of seasonal collections in favor of a timeless line punctuated with new models and available only on the online store and the Parisian boutique, she has made her work part of a committed approach.